Triumph of style over taste

According to Jewsweek, 'Queen of Kosher' Susie Fishbein's new cookbook, Kosher by Design Entertains,

has already exhausted it's (sic) initial printing of 30,000 -- all in only its first week of release. A second printing of an additional 20,000 copies have (sic) already begun.

If so, I find this extremely surprising. Kosher by Design was ambitious, beautiful, modern, and did set new standards for Kosher cookbooks. It didn't, however, do much for Jewish food. Let's be honest -- the recipes didn't hold a candle to the vastly superior Kosher Palette. Too many of them either didn't work very well, took too long to prepare or involved ingredients which were too obscure. I guess when you've already sold 30,000 copies one less won't make much difference, but I for one will not be buying a copy of the new book.